SHARON O'HARREN CREATIVE DESIGN

Wine Labels

Butterfield Station Package Design

The name Butterfield Station is deeply ingrained within the history of California. The Butterfield Stage Line stopped in over 200 towns – from Tipton, Missouri to Los Angeles through vineyards in Central California and into San Francisco. The goal of this project was to create label art that is engaging and reflective of its namesake, conveying a rich history of the stage coach/postal carrying industry and the settlement of the Wild West.

Clifford Bay Package Design

Foley Family Wines asked me to redesign the label for their New Zealand brand, Clifford Bay. The existing label had some classic elements, some colorful stripes and a large emblem/stamp screened in the background. They wanted it to have a more premium feel, yet they also needed to reduce their production costs. Additionally, they wanted the label to capture the essence of the brand and the spirit of place and include “Certified Sustainable” to the front.

I incorporated some of the existing elements into the design. The font for “Clifford Bay” is the same, but I removed the gold drop shadow for a cleaner look. The circular stamp was an important element to keep, because it incorporates a traditional Maori Ground Fern design, which is very symbolic of New Zealand. I made it quite a bit smaller and changed the text to “Certified Sustainable”. The lovely blue color and a gradated wave pattern, give a sense of cool, ocean breezes, indicative of Clifford Bay.

Yangarra Wine Label

Yangarra Estate Vineyard in South Australia makes award-winning wines and they needed to update their label to reflect the high quality of their wines. The previous label was a bit dated, with lots of gold foil and hard-to-read fonts. The goal was to make an evolutionary change, keeping many of the same elements, but freshening and modernizing them.

The “Y” is a sand color, to represent the unique sandy soil in their vineyard. The Yangarra logo was simplified by using a bold, modern font in black, and a high-build varnish gives it a luxury feel.

La Jota W.S. Keyes package

La Jota Vineyard Company, added an upscale, ultra-premium wine to their portfolio. They were looking for a label that would complement their existing labels, while communicating exceptional quality.

I took the iconic, ornate “J” and made it very large so you could really see the beautiful details, then embossed it and made it black, so it would not be overpowering. The label is actually a rich blue, rather than black, which is a little unexpected. The copper/bronze script lettering is engraved and looks quite stunning in person. A bronze capsule completes the package.